frank rosenthal Playmaker, a digital media and talent management firm, announced today the launch of its new content vertical, “Playmaker Betting,” which will feature sports betting content, events, games and other perks for its audience..Alongside the launch, Playmaker revealed its latest high-profile investor, renowned poker player Jeff Gross, who will collaborate with the company for the creation of the new content that will be rolled out in the coming months..We are thrilled to bring on Jeff Gross as not only an investor, but an advisor as well. Jeff has already provided us several valuable alignments with his existing network and portfolio and will be announcing those partnerships later this month.” David Woodley, CCO and CRO, Playmaker.Speaking about his participation and investment, Jeff Gross noted that it was Phil Hellmuth who introduced him to the management team at Playmaker, hinting that he and Hellmuth have some cool things in store for the World Series of Poker..The sports industry is growing so quickly. Betting is becoming less taboo and legalized at a federal level. Poker is coming back online in many states. People are gonna do it anyway, you want to show them good value spots, just do it responsibly.”

• frank rosenthal